“It’s my job to manage our cash flow and revenues, which is always a balancing act—especially for new companies.”
Hardy may be our numbers guy, but he appreciates the creativity and energy of a small business. “Most of the start-ups I’ve worked with are more concerned about how quickly they can build and then sell the company. This team is more concerned about truly making an impact in people’s lives.” His focus at Crouch & Associates is to manage cash flow, making sure revenues grow, but at the same time, minimizing cash outlay.
A native of Raleigh and an NC State alumus, Hardy began his career in mortgage banking and has worked in the real estate development business for over 40 years. He’s married to his childhood sweetheart, Patsy, and they have two children and four grandchildren. In his spare time, Hardy runs his own custom woodworking business (check him out on Facebook).