Bill Crouch

“I wake up everyday thinking of how I can make a difference in the life of another person.”

Bill believes in the power of ripple effects. “For every single person’s life we impact through our work, we will directly affect an exponential number of others.” This principle is at the heart of Crouch & Associates’ mission and Bill’s approach to life. His purpose-driven leadership style is reflective of his background in ministry, and he possesses the rare combination of creativity, authenticity, and practical knowledge to help organizations raise more money to serve more people. He approaches everything he does with a palpable energy, and finds great joy in inspiring his team and clients.

Bill honed his fundraising skills as a development director at various colleges in the Southeast, and then over 22 years as President of Georgetown College. Most recently, he served as the senior managing partner of Jerold Panas, Linzy and Partners. A member of the National Board of Trustees for The First Tee of the PGA Tour, Bill serves on the World Golf Foundation’s Diversity Council. If he has a free afternoon, you’ll find him on the golf course, but Bill is happiest when in the company of his wife Jan, five children, and six grandchildren. 

Scott Koskoski

“I joined this team with a burning desire to help my peers and colleagues feel something they've never felt about fundraising and the "stuff" it takes to win.”

When you’re a development professional, you spend a lot of time chatting in the car. So it’s a good thing Scott loves driving long distances. “I love windshield time for thinking and conversations.” He brings decades of fundraising experience to Crouch & Associates, along with a burning desire to help peers and colleagues change the way they think, hear, and feel about their work. Or ask his four young children—who he shares with his wife Melissa—what he does and they’ll re-enact a skit using “Fundraiser Barbie,” “Donor Ken,” Monopoly money, and a tea party of stuffed animals.

An entrepreneur since the age of 12—when a real estate firm would pay him to cut grass at vacant houses—Scott has honed his fundraising skills over the past 20 years at a host of non-profits, universities, and faith-based organizations. He earned his undergraduate degree from Mercyhurst University—where he’s now president of the school's alumni association and a trustee—and a master’s degree from Robert Morris University. Stop by his hometown of Pittsburgh, and you’ll find him (on a very lucky day) in a seat on the third base line at PNC Park, home of the Pirates, preferably next to one of his sons.

Michael Strader

“I feel the greatest sense of pride when our clients are successful in their fundraising programs and I know that we made a difference.”

Michael credits the Boy Scouts of America for teaching him resilience, teamwork, friendship, and the love for the great outdoors. An Eagle Scout, Michael spent 11 years working for the national organization before shifting his focus to development and fundraising at NC State University, UNC-Chapel Hill (his alma mater), and most recently, the Conservation Trust for North Carolina as development director.

Drawn to Crouch & Associates for its unique fundraising approach, Michael travels all across the country helping clients discover ways that will make them more effective and efficient. When he’s not hard at work, you’ll find Michael outside running races and enjoying the local bites and brews around his hometown of Durham—“Scratch, Monuts, Foster’s Market, and Fullsteam Brewery, just to name a few”. 

Hardy Dail

“It’s my job to manage our cash flow and revenues, which is always a balancing act—especially for new companies.”

Hardy may be our numbers guy, but he appreciates the creativity and energy of a small business. “Most of the start-ups I’ve worked with are more concerned about how quickly they can build and then sell the company. This team is more concerned about truly making an impact in people’s lives.” His focus at Crouch & Associates is to manage cash flow, making sure revenues grow, but at the same time, minimizing cash outlay.

A native of Raleigh and an NC State alumnus, Hardy began his career in mortgage banking and has worked in the real estate development business and with various start-ups for over 40 years. He’s married to his childhood sweetheart, Patsy, and they have two children and four grandchildren. In his spare time, Hardy runs his own custom woodworking business

Wanda Urbanska

"I've always believed that a moment of deep connection between two people can change the world."

Wanda's engaging, people-centric presence comes to her naturally. A graduate of Harvard University with a degree in English and American Literature, Wanda is a veteran journalist, editor and blogger and author of nine books. She brings decades of nonprofit experience to the table having developed from the ground up, Simple Living with Wanda Urbanska, America's first public TV series advocating sustainable living, which ran for four seasons from 2004 to 2008, reaching 75 percent of US TV households.  

Among her other accomplishments, Wanda led the Presidential Medal of Freedom campaign for Jan Karski, which was conferred posthumously on the Polish hero from World War II by President Obama in 2012 and also created sister foundations in Karski's name in the US and Poland.

When not at her keyboard, she's happiest swimming laps at the pool, working her raised bed garden in Raleigh, NC or spending time with friends and family. 

Lauren Pesce

“I am motivated by the opportunity to make a difference in the lives of others.”

Lauren’s “Why” is to build trusting relationships with those around her. Lauren does this by doing things the "right way" to achieve client's goals for fundraising, revenue generation, staff and board productivity and strategic planning.

Lauren joined Crouch & Associates in September 2017 after a decade-long successful tenure at multiple national-brand nonprofit organizations in the health-cause arena. While Lauren’s development expertise is wide-ranging, she retains particular expertise in staff and board strategic development, large-scale special events, corporate revenue cultivation, volunteer recruitment and management and young professional leadership.

A graduate of James Madison University with a degree in Public Policy & Administration and Nonprofit Studies, Lauren also enjoys cooking, reading, skiing and spending time with her family and friends. She resides in the western suburbs of her hometown of Pittsburgh.

Katharine Leslie

“I help people understand why they act, feel, and think the way they do. And then I help them to follow through on a plan for feeling and being their best.”

It was a chance encounter on a plane that brought Katharine to Crouch & Associates. A developmental psychologist, Katherine was on her way home from working as a performance and resilience coach for US Army soldiers when she struck up a conversation with Bill. He knew that her educational experience—advanced degrees from Northeastern Illinois University and NC State University—combined with her 20-year career as an independent consultant would make her a unique asset to the team. 

And then there’s her spirited personality. Hired for her first job as a teenager scooping ice cream because of her “infectious smile and exuberance,” Katharine brings energy to everything she does. “I help people understand why they act, feel and think the way they do. And then I help them to follow through on a plan for feeling and being their best.” In her free time, the mother of four loves to play racquetball, practice yoga, read, and spend time with her husband Steven.

Erin Jackson

“I’ve always been driven to serve others, so I find great joy in going the extra mile to help people reach their goals.”

Erin’s easygoing nature makes her a calming presence during any project, no matter how stressful. A graduate of UNC-Greensboro with a degree in marketing and communications, Erin lives in the Outer Banks of North Carolina with her husband Chris and two sons. She brings a background in sales and service to her role at Crouch & Associates, and firmly believes in the power of relationships and human connection (she’s also a licensed massage therapist). 

When she’s not working or shuttling her boys to sports practice, she loves to bake, read and spend time on the beach—which is just a few steps from her back door (lucky her).


Katey Zeh

“I’m a connector and a bridge-builder. I love creating community everywhere I go!”

Katey thrives on asking questions, learning people's stories, and connecting people with one another. Her home is a gathering space for friends and family to eat good food, relax, and play. A little known fact is that Katey has kept a journal since she was eight years old, and she loves to write. (Check out her first book Women Rise Up.)  No doubt, this love of creating connected community inspired Katey to begin a podcast, form a women-focused consultancy, and serve as Interim Executive Director of the nonprofit Faith In Women. At Crouch & Associates, Katey combines her gifts into the role of Executive Director of BrightDot Academy, the firm’s personal and professional enrichment initiative. 

A Davidson College undergrad, Katey earned her Master’s at the prestigious Yale Divinity School, and is a Phi Beta Kappa. She’s also a fitness aficionado and a certified group fitness instructor. In fact, Katey loves teaching classes at the YMCA so much that she wakes at 5 a.m. most days to do it! Her goal is to make even the grumpiest, most exhausted members smile by the end of class. Her favorite place to be, though, is Amelia Island, FL alongside her husband, young daughter Samantha and dog Lucy.


Jessi Marsh

“A successful solution is just around the corner!”

You only need to spend a few minutes around Jessi before you feel it – that unflappable optimism, spunky charisma and can-do attitude that has set the table for her life’s success – and her success with our firm’s clients! Jessi firmly believes that we’re just moments away from discovering a game-changing solution to an organization’s struggle … and most every time, she does. It’s no wonder her former colleagues of nine years at Light of Life Rescue Mission called her their “Wonder Woman.”

There’s another reason, though. Jessi is a three-time cancer survivor and has served as inspiration to many in her hometown of Pittsburgh. By allowing her story to go public, Jessi has helped many fellow career-oriented, high-achieving women gain confidence to find balance and overcome their own life issues while not sacrificing their dreams.

Jessi has worked her entire career in nonprofit. She joined Crouch & Associates after a successful run at one of America’s most successful rescue missions, with previous experience on the program side of several social justice nonprofits in Seattle, Michigan, Ohio and Pennsylvania. She is an Ohio University graduate and together with husband Kevin, is raising their school-age daughter Cassidy.

Carolyn Walters

“It’s all about creating a shared sense of community and coming together to impact lives and make a difference in the world.”

If there was ever a definition of “Renaissance Woman,” Carolyn’s picture would be in the dictionary. A gritty New Yorker by upbringing and charming Southerner by experience, she comes to Crouch & Associates buoyed by decades of various experiences to which the saying “she’s done it all” can ring true.

Carolyn brings expertise in sales strategy, scaling an entrepreneurial venture, and nonprofit leadership to the firm. Among other biz dev roles, she served as head of Northeast accounts for the popular app LivingSocial, a senior ad sales director for Yahoo!Music, and VP of business development for Get Spiffy, a North Carolina-based mobile car wash app. A recent claim to fame was founding (and still serving as Executive Director of) the 100 Women franchise, which operates affinity groups for women, men and teens to teach them the art of collective philanthropy. Think the nonprofit version of “Shark Tank” – very cool!

But as cool as all that is, Carolyn’s most prized moments are spent at her North Carolina lake house surrounded by her husband, teenage children and friends. When not on the water, Carolyn and family reside in Apex, NC.

Kim Turner

“I am motivated by a strong desire to help nonprofits grow and prosper. There’s no greater reward.”

Her first development job – at Roanoke College in her hometown – proved to be a pivotal moment for Kim’s career trajectory. Witnessing firsthand the power and purpose of fundraising in serving the greater good, she was deeply moved by the generosity and commitment of donors who believed in something greater than themselves. For Kim, this was philanthropy at its finest, and it sparked her passion for charitable work and a life of service. That fire’s been burning ever since.

With nearly three decades of experience in nonprofit development and administration, Kim provided senior level leadership for four capital campaigns and led development departments ranging in size from one to 35 staff members in higher education, K-12 private education, healthcare, human services and arts/culture. Her first-hand, been-there done-that experiences give her the perspective and confidence that clients have come to value and trust.

When she is not working, Kim enjoys quality time with her husband, family, and friends. She serves on various community boards, volunteers at her church, and loves to travel. Most recently she enjoyed a life changing pilgrimage to Israel and Jordan, which she hopes was the first of many spiritual adventures to the Holy Land!