“I think one of the things that is great about “the Crouch Way” is the persistent encouragement and guidance to be more purposeful and targeted.  I’m realizing how much I need that and how it can help me be so much more focused and productive.  I’ve spent so much time letting the little, unimportant tasks dictate how my day plays out that I get off track.  I haven’t done enough to keep myself focused and organized. You are showing m a completely new way of doing things and it’s starting to take shape for me.  I am thankful for all of this.”

Jessi Marsh, Light of Life Rescue Mission

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“Bill Crouch and his team at Crouch & Associates have been tremendous accountability partners for the Shelton Leadership Center at NC State, while providing coaching and mentoring and so much more. Without a doubt, Bill puts his heart and soul into his work, lending his trademark energy and creativity to our campaign to bring our program to the next level, while generously sharing with his development wisdom. I've yet to come away from a meeting with him without some new idea that I can successfully apply to my campaign action plan.”

Barbara H. Mulkey, Director Shelton Leadership Center


"Bill’s skills should be bottled and prescribed for every fundraiser—professional or volunteer—who seeks to do this work right." 

Dionne Jackson, Assistant VP, Leadership Gifts, Lehigh University

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“We engaged Crouch and Associates in March 2017 for direct consulting with our Executive Director. One of the most valuable tools they brought to the table was the 6 x 6 Report. This report allows goals to be broken down to manageable tasks and allows the user to focus on the process versus worrying about the goal. We highly recommend this tool and will continue to use it with our staff.”  

Miracle League of the Triangle


“It would be impossible to overstate the value of working with Crouch & Associates. It was a joy to work with every member of their team. They were responsive, knowledgeable and clearly invested in our success. The tools and insights we gained during our time together have quite literally transformed the way our Senior Leadership Team works together, given us a renewed clarity around organizational priorities and built the emotional intelligence of our team. Additionally, they were critical in helping us create a major gifts program from the ground up. Their experience and expertise in this area have ensured that we built a department that was data-drive and human-centered as well as sustainable.

In short, Crouch & Associates was worth every penny and was the best consulting experience I’ve ever had. I cannot recommend them highly enough for those considering a partnership with this firm.”

Patrick Long, Vice President of Philanthropy,  United Way of Greater Chattanooga


"Bill, your fundraising knowledge and advice go far beyond any dollar amount. What an amazing gift you have given Passport.  I am so thankful to you for your time, energy and work to make this campaign happen."

Passport, Inc.

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“I thought yesterday was very insightful. Well worth doing. Your whole process continues to be like no other consultant I have ever worked with. No fluff, no "big dream", everything has a purpose that moves us forward one step at a time. Thank you!”

Jan Meriwether, Barton College

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“As director of the Chatham County Council on Aging, a non-profit with nearly 44 years of service, I am pleased with the exceptional professionalism of the Crouch & Associates' team who developed an organizational assessment for us. C&A's Wanda Urbanska and Michael Strader not only did an impressive job interviewing staff, board, stakeholders and others about our organization, but they did so in a very caring, focused and efficient manner. I would recommend this firm and these two consultants to other organizations seeking to assess and strengthen their capacity for service.“

Dennis W. Streets, Executive Director, Chatham County Council on Aging


"Crouch & Associates doesn't sell a product, tool, or educational symposium. They sell the concept of building relationships."

Lorene King Executive Director, Nascar Foundation


“Bill Crouch & Associates were masters of pointing out the obvious to our foundation, the fundamentals we had been overlooking for many years!  Individual relationship development that connects donor passion (their WHY) to our foundation’s WHY seems so simple, but we all too often ignore these basics to chase non-productive (and expensive) galas and events.  I highly recommend Bill Crouch and his firm to guide your organization back to the basic fundamentals that yield a very high net return on invested effort!”

Bill Bowers, Naval Aviation Museum Foundation

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Bill Crouch and his team at Bill Crouch Associates have provided invaluable fundraising education for members of the Institutional Advancement staff at High Point University.  His experiences as a successful fundraiser and college president position him and his talented associates as experts in their field.  Bill combines education on both the hard and soft skills that are critical to a high achieving fundraising operation.

Chris Dudley, High Point University

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“The Emotional Intelligence work done for our major gift officers by Bill and his staff has allowed us to do a lot of revealing self-evaluation and develop individual improvement plans going forward.”

Lennie Barton, Meredith College